We're Your Neighbors
Buying and selling quality used vehicles since 1989. Family-owned and operated in Asheboro, NC for over 35 years.
Our Story
Deep River Motorsports opened its doors in 1989 with a simple idea: buying a used car shouldn't feel like a battle. We started in Asheboro with a small lot, a handshake philosophy, and a commitment to treating every customer like family.
Over 35 years, we've grown — but our values haven't changed. We still personally inspect every vehicle before it hits the lot. We still work with multiple lenders to find financing that fits your budget. And we still believe that a good deal is one where everyone walks away happy.
Today, Deep River Motorsports is one of Randolph County's most trusted independent dealerships. Our customers come back — and they send their friends and family. That's the kind of reputation we're proud of.
Meet the Team
Mike Harrington
Owner & Founder
Mike started Deep River Motorsports in 1989 after years in the automotive industry. His mission: honest sales, fair prices, and a dealership Asheboro could be proud of.
Lisa Harrington
Finance & Operations
Lisa manages financing and day-to-day operations. She works with lenders across the state to find the best rates for every customer, regardless of credit history.
Carlos Rivera
Sales Consultant
Carlos has been with Deep River Motorsports for over eight years. He takes the time to understand what you need — and never pushes you toward something that isn't right for you.
What We Stand For
Honesty First
No hidden fees, no bait-and-switch. The price you see is the price you pay. We'd rather lose a sale than lose your trust.
Community Roots
We live and work in Asheboro. When you buy from us, you're supporting a local family business — and we take that responsibility seriously.
Quality You Can Count On
Every vehicle is inspected before it's offered for sale. We won't put something on the lot we wouldn't sell to our own family.
Financing for Everyone
Good credit, bad credit, no credit — we work with you. Our goal is to get you into the right vehicle with a payment that makes sense.
Come see us in Asheboro
We're open Tuesday through Friday, 10am–4pm. No appointment needed — just stop by.